Crowdsourcing: global search and the twisted roles of consumers and producers
Robert M. Bauer and Thomas Gegenhuber (Johannes Kepler University Linz, Austria)
| Year of publication: |
September 2015
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|---|---|
| Authors: | Bauer, Robert ; Gegenhuber, Thomas |
| Published in: |
Organization : the critical journal of organization, theory and society. - London [u.a.] : Sage Publ., ISSN 1350-5084, ZDB-ID 1199455-1. - Vol. 22.2015, 5, p. 661-681
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| Subject: | Brand communities | control | crowdsourcing | digital labor | global search | marketing | open innovation | prosumer | sharing economy | working consumers | Crowdsourcing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Share Economy | Sharing economy | Open Innovation | Open innovation | Kundenintegration | Customer integration | Markenführung | Brand management | Innovationsmanagement | Innovation management |