CSR and Service Brand: The Mediating Effect of Brand Identification and Moderating Effect of Service Quality
| Year of publication: |
2011
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|---|---|
| Authors: | He, Hongwei ; Li, Yan |
| Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 8680176. - Vol. 100.2011, 4, p. 673-689
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