CSR and service brand : the mediating effect of brand identification and moderating effect of service quality
Hongwei He; Yan Li
| Year of publication: |
2011
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|---|---|
| Authors: | He, Hongwei ; Li, Yan |
| Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 100.2011, 4, p. 673-688
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| Subject: | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Dienstleistungsqualität | Service quality | Mobilkommunikation | Mobile communications | Kundenzufriedenheit | Customer satisfaction | Taiwan |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009243148