CSR : consumer responses to the social quality of private labels
Chiraz Aouina Mejri; Dhruv Bhatli
| Year of publication: |
2014
|
|---|---|
| Authors: | Mejri, Chiraz Aouina ; Bhatli, Dhruv |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 21.2014, 3, p. 357-363
|
| Subject: | Social quality | Private labels | Perceived quality | Loyalty | Experimentation | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Handelsmarke | Store brand | Produktqualität | Product quality | Dienstleistungsqualität | Service quality | Warenkennzeichnung | Product labelling | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010348750