Cue management : using fitness cues to enhance advertising effectiveness
Patrick Vyncke
| Year of publication: |
2011
|
|---|---|
| Authors: | Vyncke, Patrick |
| Published in: |
Evolutionary psychology in the business sciences. - Berlin : Springer, ISBN 978-3-540-92783-9. - 2011, p. 257-287
|
| Subject: | Evolutionsökonomik | Evolutionary economics | Psychologie | Psychology | Neurowissenschaften | Neuroscience | Werbepsychologie | Psychology of advertising | Werbewirkung | Advertising effects |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009314466