Cue-recognition effects in the assessment of movie trailers

Matthias Sauer

Year of publication:	2014
Authors:	Sauer, Matthias
Published in:	Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 21.2014, 3, p. 376-382
Subject:	Assessment \| Cue \| Heuristic \| Preference \| Recognition heuristic \| Heuristik \| Heuristics \| Konsumentenverhalten \| Consumer behaviour \| Filmwirtschaft \| Film industry \| Präferenztheorie \| Theory of preferences \| Film \| Experiment

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