Cultivating group-oriented travel behaviour to major events : assessing the importance of customer-perceived value, enduring event involvement and attitude towards the host destination
Jamie Carlson; Philip J. Rosenberger; Mohammad M. Rahman
| Year of publication: |
2015
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|---|---|
| Authors: | Carlson, Jamie ; Rosenberger, Philip J. ; Rahman, Mohammad M. |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 31.2015, 9/10, p. 1065-1089
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| Subject: | customer experience | customer-perceived value | enduring envolvement | major events | tourism marketing | group-travel behaviour | attitude towards the host destination | Event-Marketing | Event marketing | Meinung | Opinion | Urlaubsverhalten | Holiday behaviour | Konsumentenverhalten | Consumer behaviour | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Sportveranstaltung | Sport event | Beziehungsmarketing | Relationship marketing | Großveranstaltung | Big event |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011405195