Cultural Changes Resulting from Information System Adoption and Use : A Case Study on New Product Development in the Consumer Food Industry

This paper explores how managers acted as internal and external change agents to persuade the digital transformation and organizational culture through the different stages of food product innovation and development for consumer food products. A case study approach was adopted to collect rich data cataloging the cultural changes in the firm in their progressive adoption of an information technology for decision support and management control purposes when managing NPD processes and activities. We focused on the perspectives of senior management over two specific time periods of before and near the commercial launch of their new salmon fish products. Through the use of the analytics tool, Leximancer, we observed how the reasoning, decision making, and emphasis on senior management had changed over a six-month period. Our findings show the changes in organizational cultures after digital transformation was applied and overhauled onto their new product development process. Full paper available at https://aisel.aisnet.org/amcis2020/culture_in_is/culture_in_is/2