Cultural differences and McDonald's : a multi-country comparative study
Mahmood A. Khan, Abu Elnasr E. Sobaih, Kyuho Lee, Inhyuck Ha
| Year of publication: |
2022
|
|---|---|
| Authors: | Khan, Mahmood A. ; Sobaih, Abu Elnasr E. ; Lee, Kyuho ; Ha, Inhyuck |
| Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3635, ZDB-ID 2435929-4. - Vol. 31.2022, 4, p. 391-411
|
| Subject: | quick service restaurants | QSRs | cultural differences | Hofstede's cultural dimensions | McDonald's | service perceptions | Kulturelle Identität | Cultural identity | Vergleich | Comparison | Interkulturelles Management | Cross-cultural management | Schnellgastronomie | Fast-food industry | Gastronomie | Restaurant industry | Dienstleistungsqualität | Service quality | Nationalkultur | National culture | Kultur | Culture |
Online Resource