Cultural differences in consumer susceptibility to interpersonal influence : the role of individualism
Year of publication: |
2006
|
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Authors: | Mourali, Mehdi ; Laroche, Michel ; Pons, Frank |
Published in: |
Marketing and multicultural diversity. - Aldershot [u.a.] : Ashgate, ISBN 978-0-7546-4326-5. - 2006, p. 11-30
|
Subject: | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity |
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