Culture, cognitive style and consumer response to informational vs. transformational advertising among East Asians : evidence from the PRC

Geng Cui, Hongyan Liu, Xiaoyan Yang and Haizhong Wang

Year of publication:	2013
Authors:	Cui, Geng ; Liu, Hongyan ; Yang, Xiaoyan ; Wang, Haizhong
Published in:	Asia Pacific business review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1360-2381, ZDB-ID 1354763-X. - Vol. 19.2013, 1, p. 16-31
Subject:	Konsumentenverhalten \| Consumer behaviour \| China \| Kognition \| Cognition \| Ostasien \| East Asia \| Werbung \| Advertising

Check Google Scholar |

More access options

In libraries world-wide (WorldCat)

In German libraries (KVK)

Which error do you want to report?

Report: URL of this record is broken

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: Addition of an URL to that resource

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: The language(s) of that resource is/are…

Please note: Required language not in the list? Please use comment field

Report: Addition of an identifier to that resource

Report: report typo

Report: Add statement

Report: Add keywords

Please use the commentary box to describe other errors

Would you like to receive a feedback?

Commentary

Please type the code from the image

For general questions please use this address.

Persistent link: https://www.econbiz.de/10009717926

A service of the