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Culture's influence on innovation adoption : a global study of managers' adoption intention of telecom innovations

Ruud T. Frambach, Hester van Herk, Manoj K. Agarwal
Year of publication:
2003
Authors: Frambach, Rudolf T. ; Herk, Hester van ; Agarwal, Manoj Kumar
Publisher: Amsterdam
Subject: Innovation | Innovationsdiffusion | Innovation diffusion | Kulturelle Identität | Cultural identity
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