Curiosity-inducing advertising : how positive emotions and expectations drive the effect of curiosity on consumer evaluations of products
Jana Daume and Verena Hüttl-Maack
| Year of publication: |
2020
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|---|---|
| Authors: | Daume, Jana ; Hüttl-Maack, Verena |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 39.2020, 2, p. 307-328
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| Subject: | Curiosity triggers | expectations | experimental study | information gaps | positive emotions | Emotion | Konsumentenverhalten | Consumer behaviour | Experiment | Werbewirkung | Advertising effects | Werbung | Advertising | Erwartungsbildung | Expectation formation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2019.1633163 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012200483