Customer acceptability towards AI-enabled digital banking : a PLS-SEM approach
Swaraj S. Bharti, Kanika Prasad, Shwati Sudha, Vineeta Kumari
| Year of publication: |
2023
|
|---|---|
| Authors: | Bharti, Swaraj S. ; Prasad, Kanika ; Sudha, Shwati ; Kumari, Vineeta |
| Published in: |
Journal of financial services marketing. - London : Stewart Publ., ISSN 1479-1846, ZDB-ID 2031792-X. - Vol. 28.2023, 4, p. 779-793
|
| Subject: | Artificial Intelligence | Banking industry | Customer acceptance | Partial least square | Structural equation modelling | Technology acceptance model | Innovationsakzeptanz | Innovation adoption | Künstliche Intelligenz | Artificial intelligence | Partielle kleinste Quadrate | Partial least squares | Bank | Strukturgleichungsmodell | Structural equation model | Electronic Banking | Electronic banking | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
| Description of contents: | Description [doi.org] |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41264-023-00241-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014479175