Jordan banks' perceptions of customer relationship management : a TAM-based investigation
Muneer Abbad, Ghazi Alkhatib, Kholoud Al Qeisi, Faten Jaber
| Year of publication: |
2019
|
|---|---|
| Authors: | Abbad, Muneer ; Alkhatib, Ghazi ; Al Qeisi, Kholoud ; Jaber, Faten |
| Published in: |
Journal for global business advancement : JGBA. - Olney, Bucks : Inderscience Enterprises, ISSN 1746-966X, ZDB-ID 2193383-2. - Vol. 12.2019, 6, p. 820-838
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| Subject: | CRM | customer relationship management | TAM | technology acceptance model | Jordanian banks | SEM | structural equation modelling | technology adoption | developing countries | intention to use | Jordanien | Jordan | Beziehungsmarketing | Relationship marketing | Innovationsakzeptanz | Innovation adoption | Strukturgleichungsmodell | Structural equation model | Konsumentenverhalten | Consumer behaviour | Entwicklungsländer | Developing countries | Bank | Bankmarketing | Bank marketing | Electronic Banking | Electronic banking |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/JGBA.2019.107739 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012395105