Customer acceptance of a new interactive information terminal in grocery retailing : antecedents and moderators
Stephan Zielke; Waldemar Toporowski; Björn Kniza
| Year of publication: |
2011
|
|---|---|
| Authors: | Zielke, Stephan ; Toporowski, Waldemar ; Kniza, Björn |
| Published in: |
Advanced technologies management for retailing : frameworks and cases. - Hershey, Pa. : Business Science Reference, ISBN 978-1-60960-738-8. - 2011, p. 289-305
|
| Subject: | Lebensmittelhandel | Food trade | Ladengestaltung | Store design | Innovationsakzeptanz | Innovation adoption |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009376278