Customer-Base Analysis in a Discrete-Time Noncontractual Setting
| Year of publication: |
2010
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|---|---|
| Authors: | Fader, Peter S. ; Hardie, Bruce G. S. ; Shang, Jen |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 29.2010, 6, p. 1086-1109
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