Customer-base management in network industries : the moderating role of network size and market growth
Juan P. Maicas and F. Javier Sese
| Year of publication: |
2015
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|---|---|
| Authors: | Maicas, Juan Pablo ; Sesé, F. Javier |
| Published in: |
European management review : the journal of the European Academy of Management. - Oxford [u.a.] : Blackwell, ISSN 1740-4754, ZDB-ID 2209703-X. - Vol. 12.2015, 4, p. 209-220
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| Subject: | customer-base management | network industries | customer acquisition | customer retention | price | mobile communications | Beziehungsmarketing | Relationship marketing | Mobilkommunikation | Mobile communications | Kundengewinnung | Customer acquisition | Konsumentenverhalten | Consumer behaviour | Telekommunikationssektor | Telecommunications industry | Unternehmensnetzwerk | Business network | Netzwerkökonomik | Network economics | Netzinfrastruktur | Network infrastructure |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/emre.12048 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011531348