Customer-based corporate reputation of a service firm: scale development and validation
Gianfranco Walsh; Sharon E. Beatty
| Year of publication: |
2007
|
|---|---|
| Authors: | Walsh, Gianfranco ; Beatty, Sharon E. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 35.2007, 1, p. 127-143
|
| Subject: | Kundenzufriedenheit | Customer satisfaction | Firmenimage | Corporate reputation | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003485160