Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Kyong Sik (Kyong) Sung, Seoki Lee
| Year of publication: |
2023
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|---|---|
| Authors: | Sung, Kyongsik ; Lee, Seoki |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 108.2023, p. 1-10
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| Subject: | Corporate social responsibility (CSR) interactivity | Customer brand co-creation behavior | Brand sincerity | Self-efficacy | Emotional brand attachment | Service- Dominant logic | Corporate Social Responsibility | Corporate social responsibility | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Service-Dominant Logic | Service-dominant logic | Kundenintegration | Customer integration | Emotion | Markenartikel | Brand | Marketingmanagement | Marketing management | Stakeholder | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2022.103388 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013482908