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Customer-centric knowledge management : concepts and applications

Minwir Mallouh Al-Shammari, [editor]
"This book is a comprehensive collection addressing managerial and technical aspects of customer-centric knowledge implementation, contributing to the dynamic and emerging fields of organizational knowledge management, customer relationship management, and information and communication technologies"--Provided by publisher
Year of publication:
c 2012
Other Persons: Al-Shammari, Minwir (contributor)
Publisher: Hershey, Pa. : Information Science Reference
Subject: Unternehmensplanung | Corporate planning | Wissensmanagement | Knowledge management | Kundenintegration | Customer integration
Description of contents: Table of Contents [gbv.de]
Published items: 16 hits in ECONIS - Online Catalogue of the ZBW
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