Customer communication in distance shopping : how to reveal complexities through socio-pragmatic conversation analysis
Year of publication: |
2009
|
---|---|
Authors: | Larsson, Ulf ; Goldkuhl, Göran ; Johansson, Britt-Marie |
Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 3.2009, 3, p. 236-263
|
Subject: | Electronic Commerce | E-commerce | Soziale Beziehungen | Social relations | IT-gestütztes Marketing | Computer-assisted marketing | Kundenservice | Customer service |
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