Customer engagement and relationships in multi-actor service ecosystems
Year of publication: |
2020
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Authors: | Sharma, Piyush ; Jain, Kokil ; Kingshott, Russel P. J. ; Ueno, Akiko |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 121.2020, p. 487-494
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Subject: | Customers | Ecosystem | Employees | Engagement | Multi-actor | Relationships | Service | Beziehungsmarketing | Relationship marketing | Leistungsmotivation | Work motivation | Kundenintegration | Customer integration | Lieferantenmanagement | Supplier relationship management | Konsumentenverhalten | Consumer behaviour | Kundenservice | Customer service |
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