The impact of relational versus technological resources on e-loyalty : a comparative study between local, national and foreign branded banks
Russel P.J. Kingshott, Piyush Sharma, Henry F.L. Chung
| Year of publication: |
July 2018
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|---|---|
| Authors: | Kingshott, Russel P. J. ; Sharma, Piyush ; Chung, Henry F. L. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 72.2018, p. 48-58
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| Subject: | Business-to-business marketing | Relationship marketing | Online technologies | Branding | Banks | SME customers | Beziehungsmarketing | Markenführung | Brand management | KMU | SME | B-to-B-Marketing | Lieferantenmanagement | Supplier relationship management | Konsumentenverhalten | Consumer behaviour | Vergleich | Comparison | Bank | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2018.02.011 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011887283