Customer engagement behavior : an empirical analysis of the role of customer emotions in customer interactions

Julia Donsbach, MSc. ; Prof. Dr. Matthias Gouthier, Prof. Dr. Sven Heidenreich

Year of publication:	[2016?]
Authors:	Donsbach, Julia
Other Persons:	Gouthier, Matthias (degree supervisor) ; Heidenreich, Sven (degree supervisor)
Publisher:	Oestrich-Winkel
Subject:	Konsumentenverhalten \| Consumer behaviour \| Emotion \| Bewertung \| Evaluation \| Produkt \| Product \| Online-Handel \| Online retailing \| Empirische Methode \| Empirical method
Description of contents:	Table of Contents [gbv.de]

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