Customer Equity: An Integral Part of Financial Reporting
| Year of publication: |
2008
|
|---|---|
| Authors: | Wiesel, Thorsten ; Skiera, Bernd ; Villanueva, Julián |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 72.2008, 2, p. 1-14
|