My customers are better than yours! : on reporting customer equity
Thorsten Wiesel, Bernd Skiera and Julian Villanueva
| Year of publication: |
2010
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|---|---|
| Authors: | Wiesel, Thorsten ; Skiera, Bernd ; Villanueva, Julian |
| Published in: |
GfK marketing intelligence review. - Nürnberg : GfK, ISSN 1865-5866, ZDB-ID 2498727X. - Vol. 2.2010, 1, p. 42-53
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Notes: | Zsfassung in dt. Sprache |
| Source: |
Persistent link: https://www.econbiz.de/10009893805