My customers are better than yours! : on reporting customer equity
Thorsten Wiesel, Bernd Skiera and Julian Villanueva
| Year of publication: |
2010
|
|---|---|
| Authors: | Wiesel, Thorsten ; Skiera, Bernd ; Villanueva, Julian |
| Published in: |
GfK marketing intelligence review : Marketingforschung für die Praxis. - Nürnberg : GfK, ISSN 1865-5866, ZDB-ID 2498727-X. - Vol. 2.2010, 1, p. 42-53
|
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Performance-Messung | Performance measurement | Betriebliche Wertschöpfung | Value creation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zsfassung in dt. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003982244