Customer expansion processes mediating by knowledge from customer in the Jordanian telecommunication sector to achieve customer profitability
Samer Alhawari
| Year of publication: |
2015
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|---|---|
| Authors: | Alhawari, Samer |
| Published in: |
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1947-8585, ZDB-ID 2587499-8. - Vol. 5.2015, 1, p. 15-31
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| Subject: | Customer Expansion | Customer Profitability | Customer Representation | “Knowledge fromCustomer” | Telecommunication | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour | Telekommunikationssektor | Telecommunications industry | Telekommunikation | Telecommunications | Jordanien | Jordan | Wissensmanagement | Knowledge management | Kundenzufriedenheit | Customer satisfaction |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011372759