Customer experience management : toward implementing an evolving marketing concept
Christian Homburg, Danijel Jozić, Christina Kuehnl
| Year of publication: |
May 2017
|
|---|---|
| Authors: | Homburg, Christian ; Jozic, Danijel ; Kuehnl, Christina |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 45.2017, 3, p. 377-401
|
| Subject: | Customer experience management | Long-term customer loyalty | Higher-order resource | Marketing concept | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Kundenbindung | Customer retention | Marketing | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-015-0460-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011684998