Customer experience quality in omni-channel banking : identifying the factors affecting customer experience in the Indian context
Year of publication: |
2019
|
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Authors: | Chauhan, Prashant ; Sarabhai, Samar |
Published in: |
International journal of management concepts and philosophy : IJMCP. - Olney, Bucks : Inderscience Enterprises, ISSN 1478-1484, ZDB-ID 2164930-3. - Vol. 12.2019, 2, p. 222-238
|
Subject: | customer experience | omni-channel | digital banking | moments of truth | customer journey | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Indien | India | Electronic Banking | Electronic banking | Kundenzufriedenheit | Customer satisfaction | Bank | Multikanalvertrieb | Multichannel strategy | Dienstleistungsqualität | Service quality |
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