Customer experiences in the era of artificial intelligence (AI) in context to FinTech : a fuzzy AHP approach
Anchal Arora and Sanjay Gupta, Chandrika Devi and Nidhi Walia
| Year of publication: |
2023
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|---|---|
| Authors: | Arora, Anchal ; Gupta, Sanjay ; Devi, Chandrika ; Walia, Nidhi |
| Published in: |
Benchmarking : an international journal. - Bingley : Emerald, ISSN 1758-4094, ZDB-ID 2007988-6. - Vol. 30.2023, 10, p. 4342-4369
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| Subject: | Artificial intelligence | Customer experience | FinTech services | Perceived convenience | Perceived usefulness | Service quality | Künstliche Intelligenz | Dienstleistungsqualität | Finanztechnologie | Financial technology | Beziehungsmarketing | Relationship marketing | AHP-Verfahren | AHP approach | Finanzdienstleistung | Financial services | Kundenzufriedenheit | Customer satisfaction | Fuzzy-Set-Theorie | Fuzzy sets | Konsumentenverhalten | Consumer behaviour |
Online Resource