Customer integration in mass customisation : a key to corporate success
Claudia Theilmann and Martin Hukauf
| Year of publication: |
2014
|
|---|---|
| Authors: | Theilmann, Claudia ; Hukauf, Martin |
| Published in: |
International journal of innovation management. - Singapore : World Scientific Publ., ISSN 1363-9196, ZDB-ID 1339582-8. - Vol. 18.2014, 3, p. 1-23
|
| Subject: | Customer integration capability | mass customisation | causal model | productivity | efficiency | corporate success | Mass Customization | Mass customization | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Unternehmenserfolg | Firm performance | Innovation | Erfolgsfaktor | Success factor |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010387332