Unpacking IT use and integration for mass customisation : a service-dominant logic view
Thawatchai Jitpaiboon, David D. Dobrzykowski, T. S. Ragu-Nathan and Mark A. Vonderembse
| Year of publication: |
2013
|
|---|---|
| Authors: | Jitpaiboon, Thawatchai ; Dobrzykowski, David D. ; Ragu-Nathan, T. S. ; Vonderembse, Mark A. |
| Published in: |
International journal of production research. - London : Taylor & Francis, ISSN 0020-7543, ZDB-ID 160477-6. - Vol. 51.2013, 8 (15.4.), p. 2527-2547
|
| Subject: | integration | IT-enabled organisational capabilities | mass customisation | service-dominant logic | Service-Dominant Logic | Service-dominant logic | Mass Customization | Mass customization | Marketingtheorie | Marketing theory | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009731331