Customer involvement and service firm internationalization performance : an integrative framework
Xiao Zhang, Weiguo Zhong and Shige Makino
| Year of publication: |
2015
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|---|---|
| Authors: | Zhang, Xiao ; Zhong, Weiguo ; Makino, Shige |
| Published in: |
Journal of international business studies : JIBS ; an official journal of the Academy of International Business. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 0047-2506, ZDB-ID 410609-X. - Vol. 46.2015, 3, p. 355-380
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| Subject: | customer involvement | legitimacy pressure | market ambiguity | relational capability | absorptive capacity | Beziehungsmarketing | Relationship marketing | Globalisierung | Globalization | Kundenintegration | Customer integration | Dienstleistungssektor | Service industry | Absorption | Ressourcenorientierter Ansatz | Resource-based view |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010509564