Customer involvement and servitization in hybrid offerings : moderating role of digitalization and co-creation

Abhishek Behl, Shampy Kamboj, Bijoylaxmi Sarmah, Vijay Pereira, Kirti Sharma, Hussain Gulzar Rammal and Elisa Arrigo

Year of publication:	2023
Authors:	Behl, Abhishek ; Kamboj, Shampy ; Sarmah, Bijoylaxmi ; Pereira, Vijay ; Sharma, Kirti ; Rammal, Hussain ; Arrigo, Elisa
Subject:	Co-creation \| Digitization \| Hybrid offerings \| Innovation performance \| S-D logic \| Servitization \| Kundenintegration \| Customer integration \| Leistungsbündel \| Bundling strategy \| Digitalisierung \| Innovation \| Geschäftsmodell \| Business model \| Service-Dominant Logic \| Service-dominant logic \| Beziehungsmarketing \| Relationship marketing

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