Customer involvement in product development : an industrial network perspective
Jens Laage-Hellman and Frida Lind; Andrea Perna
| Year of publication: |
2014
|
|---|---|
| Authors: | Laage-Hellman, Jens ; Lind, Frida ; Perna, Andrea |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 21.2014, 4, p. 257-276
|
| Subject: | customer relationships | product development | interaction | pattern | case study | business marketing | industrial marketing | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Produktentwicklung | New product development | Kundenintegration | Customer integration | Unternehmensnetzwerk | Business network | Marketingmanagement | Marketing management | Innovation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010478072