Customer knowledge management : improving customer relationship through knowledge application
Silvio Wilde
| Year of publication: |
2011
|
|---|---|
| Authors: | Wilde, Silvio |
| Publisher: |
Berlin [u.a.] : Springer |
| Subject: | Wissensmanagement | Kundenmanagement | Beziehungsmarketing | Integriertes Management | Kundenanalyse |
| Description of contents: | Description [digitool.hbz-nrw.de] |
| Extent: | XVI, 143 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-3-642-16474-3 |
| Classification: | Personalwesen |
| Source: |
Persistent link: https://www.econbiz.de/10008837039