Customer loyalty : a guide for time travelers
Sionade Robinson and Lyn Etherington
| Year of publication: |
2006
|
|---|---|
| Authors: | Robinson, Sionade ; Etherington, Lyn |
| Publisher: |
Basingstoke [u.a.] : Palgrave Macmillan |
| Subject: | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenservice | Customer service | Erfolgsfaktor | Success factor | Dienstleistungsmarketing | Services marketing | Kundenmanagement | Kundentreue |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XV, 174 S. graph. Darst. 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (p. 170-171) and index Formerly CIP |
| ISBN: | 1-4039-9763-2 ; 978-1-4039-9763-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003000993