Customer loyalty in the ADSL services market in Spain : background and moderating effects
F. Javier Miranda; Sergio Rubio; Antonio Chamorro
| Year of publication: |
2014
|
|---|---|
| Authors: | Miranda, F. Javier ; Rubio, Sergio ; Chamorro, Antonio |
| Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 35.2014, 1, p. 19-36
|
| Subject: | perceived quality | image | satisfaction | trust | loyalty | structural equation model | Spanien | Spain | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Strukturgleichungsmodell | Structural equation model | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Vertrauen | Confidence | Kundenbindung | Customer retention | Dienstleistungsmarketing | Services marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010346098