Customer participation and new product development outcomes : the moderating role of product innovativeness
Ming-Ji James Lin, Yu-Cheng Tu, Der-Chao Chen and Chin-Hua Huang
| Year of publication: |
May 2013
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|---|---|
| Authors: | Lin, Ming-Ji James ; Tu, Yu-Cheng ; Chen, Der Chao ; Huang, Chin-Hua |
| Published in: |
Journal of management & organization : JMO. - Cambridge : Cambridge Univ. Press, ISSN 1839-3527, ZDB-ID 2375897-1. - Vol. 19.2013, 3, p. 214-337
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| Subject: | customer participation | product innovativeness | development speed | development cost | product quality | Produktentwicklung | New product development | Innovation | Produktqualität | Product quality | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1017/jmo.2013.8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011904158