Customer perceptions of the value of new packaging technologies
Jenni Hakola
| Year of publication: |
2013
|
|---|---|
| Authors: | Hakola, Jenni |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 28.2013, 8, p. 649-659
|
| Subject: | Value | Packaging | Packaging industry | Business-to-business marketing | Customer relations | Digital printing | B-to-B-Marketing | Beziehungsmarketing | Relationship marketing | Verpackungswirtschaft | Verpackung | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010222166