Customer portfolio analysis : crisp classification versus fuzzy classification - based on the supermarket industry
Abdulkadir Hiziroglu; Jeeyan Patwa; Vishal Talwar
| Year of publication: |
2012
|
|---|---|
| Authors: | Hiziroglu, Abdulkadir ; Patwa, Jeeyan ; Talwar, Vishal |
| Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 2189090-0. - Vol. 20.2012, 2, p. 67-83
|
| Subject: | Portfolio-Management | Portfolio selection | Beziehungsmarketing | Relationship marketing | Fuzzy-Set-Theorie | Fuzzy sets | Lebensmitteleinzelhandel | Food retailing | Großbritannien | United Kingdom |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009611680