Customer preferences in mobile game pricing : a service design based case study
J. Tuomas Harviainen, Jukka Ojasalo, Somasundaram Nanda Kumar
| Year of publication: |
May 2018
|
|---|---|
| Authors: | Harviainen, J. Tuomas ; Ojasalo, Jukka ; Kumar, Somasundaram Nanda |
| Published in: |
Electronic markets : the international journal on networked business. - Heidelberg : Springer, ISSN 1019-6781, ZDB-ID 1309988-7. - Vol. 28.2018, 2, p. 191-203
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| Subject: | Case study | Games-as-services | Games design | Monetization | Service design | Produktgestaltung | Product design | Konsumentenverhalten | Consumer behaviour | Dienstleistungsinnovation | Service innovation | Spieltheorie | Game theory | Computerspiel | Video game | Mobilkommunikation | Mobile communications |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12525-018-0285-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011890100