Customer Profitability Analysis Reports for Resource Allocation: The Role of Complex Marketing Environments
| Year of publication: |
2004
|
|---|---|
| Authors: | Cardinaels, Eddy ; Roodhooft, Filip ; Warlop, Luk |
| Published in: |
Abacus. - Accounting Foundation, University of Sydney, ISSN 0001-3072. - Vol. 40.2004, 2, p. 238-258
|
| Publisher: |
Accounting Foundation, University of Sydney |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10005177530