Customer relational benefit : a second-order meta-analysis and an alternative framework
Year of publication: |
2024
|
---|---|
Authors: | Vieira, Valter Afonso ; Araujo, Clecio Falcao ; Almeida, Marcos Inácio Severo de |
Subject: | satisfaction | effect sizes | loyalty | meta-meta-analysis | second-order meta-analysis | Meta-Analyse | Meta-analysis | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Bibliometrie | Bibliometrics |
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