Customer relationship management : a databased approach

V. Kumar; Werner J. Reinartz

Year of publication:	2006
Authors:	Kumar, V.
Other Persons:	Reinartz, Werner J. (contributor)
Publisher:	Hoboken, NJ : Wiley
Subject:	Beziehungsmarketing \| Relationship marketing \| Theorie \| Theory \| Kundenmanagement \| Database-Marketing
Description of contents:	Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [swbplus.bsz-bw.de] ; Description [bvbr.bib-bvb.de] ; Description [loc.gov] ; Description [loc.gov]

Check Google Scholar |

More access options

In libraries world-wide (WorldCat)

In German libraries (KVK)

Which error do you want to report?

Report: URL of this record is broken

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: Addition of an URL to that resource

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: The language(s) of that resource is/are…

Please note: Required language not in the list? Please use comment field

Report: Addition of an identifier to that resource

Report: report typo

Report: Add statement

Report: Add keywords

Please use the commentary box to describe other errors

Would you like to receive a feedback?

Commentary

Please type the code from the image

For general questions please use this address.

Persistent link: https://www.econbiz.de/10002137753

A service of the