Customer Relationship Management applied to higher education : developing an e-monitoring system to improve relationships in electronic learning environments
Thanasis Daradoumis and Inma Rodriguez-Ardura; Javier Faulin; Angel A. Juan and Fatos Xhafa ...
| Year of publication: |
2010
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|---|---|
| Authors: | Daradoumis, Thanasis ; Rodriguez-Ardura, Inma ; Faulin, Javier ; Juan, Angel A. ; Xhafa, Fatos |
| Published in: |
International journal of services technology and management. - Wolvertin Mill : Interscience Enterprises, ISSN 1460-6720, ZDB-ID 2072619-3. - Vol. 14.2010, 1, p. 103-125
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| Subject: | Beziehungsmarketing | Relationship marketing | E-Learning | E-learning | Hochschule | Higher education institution |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003978048