Customer relationship management : concepts and tools
Francis Buttle
| Year of publication: |
2004
|
|---|---|
| Authors: | Buttle, Francis A. ; Buttle, Francis A. |
| Publisher: |
Amsterdam : Elsevier Butterworth-Heinemann |
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenmanagement |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XVIII, 359 S Ill., graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | pbk. - : £25.00 : CIP entry (Sep.) |
| ISBN: | 0-7506-5502-X |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001780034