Customer relationship management (CRM) and innovation : a qualitative comparative analysis (QCA) in the search for improvements on the firm performance in winery sector
Vicente Guerola-Navarro, Raul Oltra-Badenes, Hermenegildo Gil-Gomez, Agustín Iturricha Fernández
| Year of publication: |
2021
|
|---|---|
| Authors: | Guerola-Navarro, Vicente ; Oltra-Badenes, Raul ; Gil-Gomez, Hermenegildo ; Iturricha Fernández, Agustín |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 169.2021, p. 1-13
|
| Subject: | CRM | Customer relationship management | Firm performance | Innovation | QCA | Winery | Beziehungsmarketing | Relationship marketing | Unternehmenserfolg |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2021.120838 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012804672